"Make the Change!" – ProCredit Bank launches a new wide-scale environmental campaign.
Make the Change! Do not lose your connection with nature; take care of it!
Ecology and protection of the environment has become a matter of contemporary concern. The topic, which is an issue makes us think about: ecology and protection of the environment. ProCredit Bank launched a new campaign surrounding the subject.
ProCredit Bank has released its environmental campaign video, which reminds us of a short movie. The script takes place in an imaginary world and, with its special intensity, describes the unpleasant consequences of our failure to care for the natural world. ProCredit Bank encourages its audience to keep in touch with nature and demonstrates the value of each individual's efforts by emphasizing environmental concerns.
"We aim to raise awareness in society about hazards caused by damage to the environment, which could lead us to ecological catastrophes in the near future if we do not change our behavior," asserts ProCredit Bank.
The storyline is inspired by a piece written by Jemal Karchkhadze, named "IGI". This is a made-up scenario set in the imaginary future. The main character of the video is a storyteller who plays the piano. Thoughts take him to an imaginary world where people are bent at the waist like "IGI" characters and have a narrowed world view. This is the reconstruction of prehistoric human beings. The video metaphorically represents the results of an ecological catastrophe - an altered world where nature, air and land are completely exhausted. This reality will take place if we do not start caring about the environment, which should lead us to change our actions.
You can change the scenario! The video ends with this optimistic statement, which appeals to the significance of changes. Precisely, people like "IGI" - you - every individual, can play a turning role and give impetus to the changes.
This video was created in collaboration with the following companies: Brand - ProCredit Bank Georgia, Agency - Kraken, Production - Akka Productions, Music and Sound - Heima Production.